Even though Switzerland is a small country, there is a broad diversity of instruments of media accountability and self-regulatory bodies. Within the dominating press industry, principles of self-regulation are present but neither very well grounded nor institutionalized. Due to different concepts of co-regulation, the regulatory body constrains the electronic media to act more responsibly and forces them to make their quality goals transparent and identify quality-oriented processes. Besides, the characteristic feature of the Swiss media landscape is a mix of professional infrastructures which strengthen self-regulation and quality. These actors can be traditional institutions such as the Swiss Press Council or ombudsmen, but also representatives from the civil society like associations. Innovative instruments like media blogs are becoming more important as well, because they serve as a feedback channel for established media, even though they remain narrow micro-public spheres.

For more details see Colin Porlezza / Stephan Russ-Mohl (2011): Switzerland: The Principle of Diversity. In: Tobias Eberwein / Susanne Fengler / Epp Lauk / Tanja Leppik-Bork (eds.): Mapping Media Accountability – in Europe and Beyond. Cologne: Herbert von Halem Verlag, pp. 168-180.

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