Austria – Medienhaus Wien GmbH (MHW)

Brief description of the legal entity

The Medienhaus Wien is an independent media research and training company based in Vienna. It contributes to professionalisation and quality of media. The Medienhaus Wien puts an emphasis on research projects related to practise as well as on qualification and professional training for journalists. The team of Medienhaus Wien consists of experts in journalism, media research and journalism education, and operates in a multidisciplinary national and international network.

Main tasks/previous experience relevant to those tasks

One of the main research interests of the Medienhaus Wien is the support of the development of a media accountability system in Austria. The Medienhaus Wien has carried out all the relevant studies in this field. With the help of comparative data and the analysis of international models and scientific analysis, the experts want to pave the way to an improved media accountability system in Austria. Based on general reflections about media ethics, Medienhaus Wien identified prerequisites for successful forms of media self-regulation and self-organisation in the media sector, also via discussions with central stakeholders.

As the Medienhaus Wien is experienced with research about media self-regulation, its team will be occupied with the development of the methodological design and instruments to analyse the different status of media accountability systems. Another main task of Matthias Karmasin and his team will be the development of a best practise guidebook. Given its operating experience with media representatives, the Austrian team will organise the workshop with media managers on MAS.

Short profile of the staff member

Matthias Karmasin, PhD, is the academic director of Medienhaus Wien. Furthermore, he is a full professor and chair for media and communications sciences at the University of Klagenfurt. He is an expert for media accountability and he has published extensively on media ethics and media management, political communication, communication theory and media practise. Karmasin has developed the media stakeholders’ theory. Recently, he has published an empirical study about the Austrian media and their managers. His professional experiences include business consultancy as well as several stations abroad.

Daniela Kraus (born 1972) historian, co-founder of “Medienhaus Wien”, director of "fjum_forum journalismus und medien wien". After several scholarships and working for different media companies she was a coworker at Kaltenbrunner Media Consulting having her emphasis on media and market evaluation, media training and media education. From 2005 - 2011 she was managing director of „Medienhaus Wien”, an independent media research and training company based in Vienna with an emphasis on research projects related to practice as well as on qualification and professional training for journalists. From 2011 to present Kraus is director of mid-career training institution fjum_forum journalismus und medien wien. Kraus has been managing several research projects on the development of journalism and on journalism training; she is lecturing at the Universities of Vienna and Klagenfurt. Among her recent publications: “Der Journalisten-Report II. Österreichs Medienmacher und ihre Motive.” (together with Kaltenbrunner/ Karmasin/ Zimmermann, 2008) and „Austria: The Success Story of Separate Newsrooms“ (in: Fioretti, Natascha (ed.): Merging Media,Converging Newsrooms, 2009). For a full list of projects and publications see

Andy Kaltenbrunner, PhD, political scientist, is co-founder and managing director of Medienhaus Wien. Kaltenbrunner worked as a political journalist and editor-in-chief for newspapers and magazines (e.g. the weekly “profil”) since the early 1980s. He has developed several media-projects, print and online. Today is a media-advisor, researcher and lecturer in Austria, Germany and Spain. He is the programme director of the Berlin Universities for Professional Studies (DUW) executive MA-programme "International Media Innovation Management" which is carried out in Austria, Germany, Spain and the USA. He initiated and led various educational and research projects, among them the development of Viennas first academic journalism-programme "Journalismus und Medienmanagement" at the University of Applied Sciences (FHW, 2001-2003) or the research project “Selbstregulierung und Selbstorganisation in österreichischen Printmedien. Medienethische Überlegungen, internationale Best Practice-Modelle und Grundlagen für ein österreichisches Modell“ (2006) on Media Accountability in Austria. For a full list of projects and publications see

Klaus Bichler (born 1984), is a communication researcher. He studied communication science and German philology in Vienna and Zurich. After working as a journalist for TV and radio stations in Austria, he started to work as a junior researcher at „Medienhaus Wien“. He worked on Austrian Online Media Accountability and Journalism. He is also teaching at the Institute for Journalism and Communication Research at University of Vienna and at the Donau University Krems.

Patricia Käfer (born 1982), is a communication researcher and project coordinator of Executive MA programme "International Media Innovation Management" at Medienhaus Wien. She studied journalism at the University of Applied Sciences Vienna and worked as a journalist at Austrian daily “Die Presse” from 2005 to 2010.

About MediaAcT

MediaAcT is a comparative research project on media accountability systems in EU member states as indicators for media pluralism in Europe.


Funded by the EC

Project funded under the Socio-economic Sciences and Humanties


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