The MediaAcT project has a duration from February 2010 to July 2013. The project's results will be collected on this website, once they are available.

Mapping Media Accountability - in Europe and Beyond

The MediaAcT project's first book publication carries the title "Mapping Media Accountability - in Europe and Beyond". Edited by the consortium members Tobias Eberwein, Susanne Fengler, Epp Lauk and Tanja Leppik-Bork, it provides pioneer work in analyzing the development of established and emerging media accountability instruments in 14 countries in Eastern and Western Europe as well as the Arab world. Besides separate country reports on the status quo of media accountability research in the journalism cultures that are covered by the MediaAcT consortium, the volume offers an introduction into the project's theoretical foundations and a first cross-cultural assessment of current trends in media self-regulation and accountability. Looked at from a comparative point of view, the reports hint at the formation of different cultures of media accountability within Europe and its adjacent countries. Learn more about the publication here!

Media Accountability Practices on the Internet

The Internet offers new opportunities and challenges for the transparency of journalistic work and the responsiveness to audience criticism. A series of working papers, entitled "Media Accountability Practices on the Internet" and coordinated by the MediaAcT consortium members David Domingo and Heikki Heikkilä, analyse how newsrooms and citizens use the Internet for media accountability all around the globe. The series includes reports from European countries (Bulgaria, France, Finland, Germany, the Netherlands, Poland, Serbia, the United Kingdom), Arab countries (Jordan, Lebanon, Syria, Tunisia) and the USA. These country reports are the product of over 90 interviews with experts, media professionals and activists, and provide the empirical material for an international comparison of the role of digital technologies in media accountability. Results suggest that similar technological instruments may be used very differently in divergent media contexts. The comparative study and all country reports are available for download here!

Media Accountability: Strategies and Examples for Media Managers

Efficient media accountability practices and internal media self-regulation instruments can help media companies to create and improve transparency as one of the main quality criteria in contemporary journalism. Such instruments can set professional journalism apart from copy-paste journalism, user-generated content or social media hypes. Furthermore, the inclusion of users, pro-active quality management during the production process combined with a transparent correction management can generate trust-based user loyalty and a sales boost, regardless of the specific media product. To support media managers in establishing such accountability practices, the MediaAcT project has developed guidelines and also collected several best-practice examples. You will find more information about these strategies and examples here.

MediaAcT Policy Brief

The policy briefs contain information about first results and policy implications of the MediaAcT project and are available here:

Policy Brief No. 1 [PDF], No. 2 [PDF] and No. 3 [PDF].

Media Index for Media Accountability Instruments in the participating countries

The quality of media accountability in a country serves as one key indicator for media pluralism and media freedom. As part of its research, the MediaAcT consortium has developed a media accountability index as a tool to regularly monitor the status quo of media accountability in EU member states, and furthermore in candidate countries.

You will find the Media Index here.

Online Training Tool on Media Accountability and Transparency

The Online Training Tool contains a full seminar of 14 presentations on media accountability and transparancy in Europe and beyond (including Q&A, further reading assingments, and multimedia elements) as well as a glossary with the most important key terms and a broad sample of national case studies to compare ethical problems and dilemmas from an international perspective.

You will find the Online Training Tool here.

Final Research Report on Media Accountability and Transparency in Europe

The Final Research Report on Media Accountability and Transparency in Europe has been launched on the Final Conference in Brussels on June 6, 2013. The colourful and easy-to-read magazine offers a wide-angle view on the multifold results of the international MediaAcT-Project to citizens. Contributers from all participating countries present their survey findings in a comprehensible and appealing manner – starting from basic information on media accountability (Chapter: "Opening the toolbox") up to close-up views on media accountability in newsrooms and accountability cultures in Europe and the Arab World. (Chapters: Zoom-in on the newsrooms; Media landscapes). The magazines' aim is to deliver insights into todays important issue on media credibility and the question: "Who is watching the watchdogs?".

You will find the Final Report here.

About MediaAcT

MediaAcT is a comparative research project on media accountability systems in EU member states as indicators for media pluralism in Europe.


Funded by the EC

Project funded under the Socio-economic Sciences and Humanties


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