Media Accountability: Strategies and Examples for Media Managers

Efficient media accountability practices and internal media self-regulation instruments can help media companies to create and improve transparency as one of the main quality criteria in contemporary journalism. Such instruments can set professional journalism apart from copy-paste journalism, user-generated content or social media hypes. Furthermore, the inclusion of users, pro-active quality management during the production process combined with a transparent correction management can generate trust-based user loyalty and a sales boost, regardless of the specific media product. To support media managers in establishing such accountability practices, the MediaAcT project has developed guidelines and also collected several best-practice examples:

Best Practice Guidebook

Best Practice Guidebook: Media Accountability and Transparency across Europe [PDF]

This guidebook presents best-practice examples in the field of innovative, web-based media accountability from across Europe. Its aim is to provide media managers with a comprehensive, yet easy-to-use overview over the various formats which have been developed by leading media organizations across Europe in the past years. By doing so, the MediaAcT partners hope to inspire dialogues about media accountability in international newsrooms, and convince decision-makers in journalistic organizations that quite often it does not take a huge effort to become engaged in media accountability -- many of the instruments presented in this book are easy to install and cost-effective.

Media Managers' Guidelines

Media Managers' Guidelines to Quality Management and Accountability [PDF]

The MediaAcT partners Medienhaus Wien and the Faculty of Journalism and Mass Communication of the University of Bucharest have developed a decision-making process for the implementation of media accountability instruments as well as eleven media accountability principles. These guidelines are based on best-practice examples and scientific research done in the context of the MediaAcT project, as well as on the results of a workshop with media managers in Vienna (Austria) in September 2012.

About MediaAcT

MediaAcT is a comparative research project on media accountability systems in EU member states as indicators for media pluralism in Europe.


Funded by the EC

Project funded under the Socio-economic Sciences and Humanties


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